In this episode...

Note: We use AI transcription so there may be some inaccuracies

Laura Hargrave: Welcome everyone here at Boss It, we would love to hear from you. Join us in our Boss It community by heading over to our website, bossitclub.com and join our mailing list. As we grow, we will be launching our community of fellow Boss It BFFs, and we like you to be a part of it. 

Okay, Sophia Noreen, let's dig into this. I can't wait to tell them all about how we got here. 

Sophia Noreen: Welcome to the Boss It Podcast. My name is Sophia Noreen and I took an Etsy startup and launched it in big-box retailers within 12 months. As a creative with an entrepreneurial drive, I left my full-time career in healthcare to find better harmony between career, family, and self-care. We believe you can have it all. Yes, you can launch and run a successful, scalable business while maintaining harmony in all aspects of your life. We believe, we can learn from each other and draw on many experiences to create the best life possible. During each episode, we will share proven life hacks that will keep you on top and striving every day.

There should be no hesitation. Make a plan. Take action. We are here for you.

Sophia Noreen: What's up everyone. Welcome to another amazing episode of the boss at podcast. My name is Sophia Noreen, and I'm going to be your host for today. And if you have not met me before, I am super happy to say that I am starting this YouTube channel, because I know a lot of people are trying to figure out how to start their business and hopefully build a brand.

Now, in our previous episode, we chatted all about how. Build a brand and why it's more important to take the time and effort to build a brand and not just a business. So we are going to dive in today onto how to do this. So we last episode, we spoke about why you should be going ahead and creating a brand.

And today we're going to talk about how so if you missed last week's episode, be sure to go back and grab it. There'll be a link in the show notes, or there'll be a link below this video. And we want you to really understand that feeding a brain will take more time. However, it will be well worth it. Now for everyone who is watching the video, you're probably wondering where am I?

I am visiting my mom's house so you can see I am in the pink room. I will give you a quick tour. And for anybody who is listening to this. Be sure to go ahead and subscribe to the podcast, but go ahead and also click through and watch the video. So you know exactly what we're talking about. It's a very pink room and maybe in the daylight, I'll show you a little bit more of this.

So today I really want to preface by saying that creating a brand takes time and creating a business also takes time. But the difference is that when you create a business, you don't necessarily need to put so much effort into branding. A lot of people take time and effort when they're branding to make sure that that.

Taglines are correct to ensure that their brand colors are on par. There's a whole science around branding. And yes, I do think it's important to spend time on branding, especially if your intention is for your customers to be loyal to your brand. And it's easier to have a return customer rate or a higher customer return rate, as opposed to just building a business where you would sell a product on Amazon for.

And it depends on what your goal is, but in the previous video, we did talk about why it is better to always take a little bit more time and effort to make a brand. And today I'm going to give you four tips on how to create a brand in the end. The goal is for your brand to help you sell your product.

The most important thing when it comes to any business is you need to make sales without sales. You don't have a business. So creating the brand is going to help you sell more product and it will help build the loyalty of your customer. Increase your return customer rate and hopefully your lifetime value of your customer.

Now we'll go into all of these terminology in due time. So make sure you hit these bell and subscribe or follow wherever you are catching us, because I want to make sure that you guys get this knowledge. If you have not heard of these terms before, so let's get right into it. The first tip is to learn who is your ideal customer?

This is extremely, extremely important because without knowing who your ideal customer is, who is your ideal customer, avatar your avatar, you will not know who you're speaking to. And so when you're developing your brand, you really need to know who you are catering to, who is your business serving. And so for the business that we have run also.

We know that our ideal avatar is women between the ages of 25 to 45, who may aspire to celebrating an ethnic celebration. And they're from an ethnic community within north America or Europe. That is our ideal customer avatar. Those are the demographics. The psychographics are, and psychographics means their emotions and their beliefs.

Their psychographics include for them to feel the need to spend money and time to create an elevated celebration experience for their back home or ethnic traditions and seasonal celebrations to help their children feel more apart of the community. So most of our ideal avatars are women and who may be.

It doesn't mean that we're excluding everyone else, but that's who is catering to you. So I want you to think about who is your brand catering to who will you be speaking to when you are selling your product? Either selling it to them in person or selling it to them on the computer, through web, through social media online, how are you going to speak to your customer?

You need to know who your customer is before we go ahead and create the sales. So take a minute there and think about who is your ideal customer tip. Number two is all about creating a sales copy that will entice your customer emotionally to want to spend in your business. And of course align this emotional connection with your brand.

So again, the goal here is to. Create an emotional connection to your brand. At least spoken about this in the past. When we speak about apple or Coca-Cola or Nike, those are some great examples of how the marketing team has really aligned their brand to an emotion. Nike is just do it. Apple have really aligned innovation to the customer and elevating the products through the idea of innovation.

And of course Coca-Cola is all about happiness. So the customer has this emotional connection to the brand. Now for your brand, what does your ideal customer feel or what do you want them to feel when they think of your brand? Again, the emotion is what's going to sell your product and by creating a brand, you're going to have the opportunity.

To really have that brand and emotion connection. So anytime or every time that you have something new to share with your customer base, they will automatically have that connection, that emotional connection, and that in turn will help sell more products. And you can't do that if you are just looking to create a business without branding connection.

So again, another reason why, but how is go ahead and think about. So also Sophia as our example today as well from my firsthand experience is it really helps my customers feel a sense of relief. So for anybody who is just new to us or new to the channel, basically also Sofia helps cater to minority populations who are trying to celebrate within north America.

And Europe are cultural celebrations from. And from my own experience, I had a huge concern and problem really getting products. And so if I couldn't get products, I was frustrated. I couldn't find balloons. I couldn't find anything. Just celebrate our traditions. Obviously, when I had an opportunity to purchase the products, I sense it had a feeling of.

And so we are trying to create ease and relief in our customers. They go ahead. They can easily get products at a great price. They don't need to feel stress. We have free delivery within our country, and hopefully as we expand, we'll be able to give that service to everyone we're available in big retail.

So again, a relief because it's convenient, they just have to walk to the store, pick it up. Hopefully it's still available because we didn't have too many options on the shelf this year. But hopefully in the future, we'll have a lot of products. So we do not sell out. And so. That is what we've done for our customers.

We are creating a sense of relief, a sense of connection to their community. A sense of, wow, I can actually do this without having to DIY all of my home decor now for my celebration. And so that's what we've gone for with the also Sophia brand. So think for a minute, what is the emotional connection in your ideal customer?

Avatar will have, and that is one way of starting your brand through. Okay. Tip number three. Think about your logo. I know a lot of sales experts will say, don't worry about your logo. I do agree with this. Do not spend too much time on your logo, but what I'm going to say is find something that is simple and eye-catching and keep it consistent on all of your social media domains on your website, and on your packaging.

That branding is going to help the visual connection between your brand and your company. great examples out there. Again, apple Knight, one that I see everywhere is McDonald's okay. When the founder of McDonald's thought about his company, he thought about those golden arches. And he said, I want those in every single city in multiple locations.

And that is the brand that really helps drive traffic to his. That is what people remember when they see McDonald's and it is now international. It doesn't matter if you're India, China, Japan. If you go to middle east anywhere, if you're in Canada, us, it does not matter where you live. They have a consistent brand and it's easy to spot.

And you know, you're going to get very similar food items, not everywhere, internationally, because each country has their own McDonald's menu. But that's another story. The point. Even though you shouldn't spend a lot of time on your branding, especially on your logo, it's good to think about what it's going to be and keep it consistent.

Okay. So that is tip number three and tip number four. Our last tip for today is ensure you're socializing your brand. And the best way we found in our company to do that is using influencer marketing through social media. Come on guys. Social media is all the rage when it comes to marketing your business.

And it is almost completely free. You know, having to spend lots of money on newspaper, eyes and radio ads and TV ads, like many of these companies had to do in the past. All you have to do is get really strategic on how you're going to use your social media, make sure it's consistent. And for us influencer marketing was where it was.

We had a very successful influencer marketing campaign within our community. And if you want to learn more about how we did it, you can go ahead and click the link below this video. Or in the show notes, we have an absolutely free training on how to start an influencer marketing campaign. And I highly, highly highly suggest that if you are selling any product, preferably a physical product, but it could be a digital product or it could even be a certain.

You should be using influencer marketing and you need to socialize their brand with the influencers. Now we won't go too much into how to do this, but you can click the link below the video and catch the free training. If you want to use influencer marketing to help socialize your brand and socializing your brand will hopefully result in sales.

That's what happens with. It was through the influencers because remember influencers ideally should have the same ideal customer avatar that your brand has. And again, the training we'll go more into that because I know that's where a lot of people really miss the target when they're doing their influencer marketing campaigns.

If you've tried this in the past, if you have not, it show you watch the video before you go ahead and start picking out your influencers because there's a strategy to it, right. We want to make sure you get the strategy right before you start playing the influencer marketing. It is essential. You need to do it.

And if you have a brand and not just a business, all of your products associated with your brand will become your products. Again, if you're creating a brand and you're selling a commodity, it doesn't matter what it is. Right. You can be settling handbags or jewelry or candles or cookies. I don't care what.

In the end, somebody else can go and do exactly the same thing as you, unless you have an IP and intellectual property proprietary, like an iPad. Likely you're going to have somebody else that's selling something very similar or they're going to do a, me too. And me too means they're going to copy your product.

If you have a brand it's easy for everyone in your community to know, oh, that brand is or oh, that product is so-and-so's product. Oh, that's a also Sophia product. For example, we've had people say that now because that influencers have done such an amazing job showcasing. That are provided by our company.

And now it doesn't matter who brings out something similar, looking a similar looking design of anything they're going to say, oh, that's an also Sofia product. And so that's what you want. You want to associate your products with your brand and your social media influencers are going to be key in this.

Okay guys, let's go from the top. We talked about four ways to create a brand. The first thing you need to do is of course know who your ideal customer is. Do not start building a brand unless you know who you're selling your products. The second tip was to go ahead and ensure that there's an emotional attachment to your brand.

And we gave many examples. The one for also Sophia is a sense of relief. Next, we want to make sure that you're going ahead and creating a consistent. Logo or slogan something consistent along all your social media channels. So your brand is easily identified and then finally use influencer marketing because that will help you socialize your brand.

And hopefully all your products will be associated with your brand. And it's a winner, right? But that time, if you have an emotional connection with an ideal customer and you have consistent logos throughout all your social media platforms, and then finally you have social media influencers helping you socialize a brand, you will be on the right track to creating a brand and not just a business.

And hopefully as your brain gets more and more exposure, you'll have an easier time selling your. Because it only takes one or two customers to spread the good word about how much they love your brand. And then if your goal is you're going to be so happy that you took the extra time to create a brand and now your brand will be an ever self-propelling sales machine.

Okay, guys, I hope this was helpful. Hit the bell or subscribe or follow wherever you're catching this pod. remember if you need to learn a little bit more about influencer marketing, go ahead and click the link in the show notes or below the video.

And remember we release an episode every week. So we'll catch you again next week. Same time, same place, and remember, make a plan and take action. And yes, you can have it. I'll talk to you guys later. Bye.

Sophia Noreen: So my fellow bosses, did you enjoy that episode? Now, it's time for you to make a solid plan and take action. But first, remember to subscribe and follow the Boss It Podcast so you receive a notification whenever we drop an episode. Remember to leave us a review on iTunes. Take a screenshot of your review and share it on Instagram as a post or a story, and tag us at @bossitclub. If Instagram is not your thing, no worries. Email your screenshot to [email protected]. As a massive thank you, we will be sending you our top 50 tips for starting and scaling a business. This list is exclusively for podcast reviewers so don't miss out. Now remember bosses, make a plan and take action in all aspects of your life. Yes, you can have it all.